House Wine Rainbow Rosé Bubbles cans, in partnership with the Human Rights Campaign (HRC), celebrate and support LGBTQ+ equality and love in all its forms. House Wine donates a portion of the proceeds for all rainbow products sold to HRC. With a grassroots force of more than 3 million members and supporters nationwide, the HRC was found in 1980 and is America’s largest civil rights organization working for lesbian, gay, bisexual, transgender and queer equity. House Wine donates a portion of the proceeds from sales of House Wine Rainbow Rose Bubbles to the HRC.